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• lamparas led - May 11, 2012 at 04:23:32
  Near to explore the prospects for the development of LED industry and company, the professional development of LED lighting industry is most concerned about the current situation, the price is the biggest obstacle constraints popularity of LED lighting, LED lamps price cuts by many constraints, such as LED lamps production costs, pay close attention to the manufacturers price behavior; industry mixed in the short term, the economy remains to be seen, pay close attention to the magnitude of the price reduction. LED critical look at the costs, companies will have a cost advantage with excellent viability and adequate competitiveness and thus long-term benefit in the development of the industry. In fact, the initial acquisition cost of in-depth comparison of LED and energy-saving lamps, energy-saving costs, replacement labor costs, we found that the comprehensive cost of LED lighting is lower than the energy-saving lamps. LED general lighting delay to achieve universal access, the final analysis, the reason is still out on price. The same light intensity, LED lights , the initial purchase cost is almost twice that of the energy-saving lamps. At the same time, the actual use of time subject to the LED is often less than its rated lighting, the energy saving effect has not been recognized by the public. It is understood that the LED manufacturers , especially in the middle reaches of the packaging manufacturers and downstream applications manufacturers are willing to cut prices in exchange for the sales increase, the lower LED lamps, LED lamps can increase application usage, and help manufacturers achieve economies of scale, thereby enhancing the upstream chip makers bargaining power, and ultimately to reduce costs and hedge down prices, to maintain the existing manufacturers profitability. LED is a higher level of profits, so the price space, but the development of LED lighting market in China, we are unable to unilaterally lower prices because the domestic manufacturers are more concentrated in LED packaging and application sectors, the cost of a higher proportion of the LED power chip multi-procurement to foreign manufacturers, higher concentration of the chip business, such as Cree, Nichia chip manufacturers demand strong bargaining power, chip manufacturers do not take the initiative to cut prices, domestic manufacturers cut prices is nothing short of the initiative to undertake a loss. In fact, even the packaging and lighting companies take the initiative to cut prices, but also able to reduce the cost of the LED general lighting. LED terminal price level, by Philips, Osram, Op, and other industry giants. For these giants, whether it is to use energy-saving lamps, or the use of the LED general lighting market size is a stock rather than incremental. Unless it can see the LED lighting start timing is relatively mature, or the giants will not take the initiative to provoke a price war. From this logically, pay close attention to price-cutting trend of LED lighting giant , is the judgment of an important industry inflection point. The long-term prospects for the development of the LED lighting industry should be optimistic about, but can not be ignored is the industry's recent performance remains to be seen. Chip and package revenue continued to decline since last year, Taiwan's LED industry revenue terms of the changes, the end of the annual maximum, despite the short-term demand for LED backlighting to pick up enough to change the tide of the industry as a whole. 011 the fourth quarter due to inventory clearing, LED average quoted a decrease of about 10%, looking forward to the first quarter of 2012, fell sharply last quarter offer, coupled with the launch of new products is estimated to decline in the average offer is expected to shrink this quarter. There are still a constraint LED popular Another factor is part of the purchaser that LED prices will decline, rather than to buy as early as good as the price drop buy if the price decline is really narrow, waiting to see an early release demand, industry or is expected to usher in short-term pick up. Continuing industry downturn, has threatened the survival of many domestic LED industry chain company. Price a little decrease of the situation, the test is in fact the manufacturers ability to control costs. Data shows that the cost of LED bulbs, LED epitaxial wafers and chips cost accounting for approximately 37%, LED packaging accounted for 24%, 15% of the cost of sales. Cost advantage will have better profitability, be able to compete on price, can meet the market reshuffle. Industry downturn will affect the survival of many domestic LED industry chain company in the LED lighting product prices a little decrease of the situation, the test actually is the manufacturers ability to control costs. Cost advantage will have better profitability, be able to compete on price, can meet the market reshuffle. Reduce costs is available from the following aspects. The first large-scale production and improve the finished product. Higher revenue by the enterprise, the advantage is more obvious. Second is to reduce costs through technological innovation, which in turn is divided into three sub-levels, including lower wafer cost, lower packaging costs, and reduce cost of sales. Able to achieve a vertically integrated enterprise, the greater the cost is room for improvement. Packaging costs and lighting costs depends on the manufacturing capacity and management level. Reproduced in the co-Mai HEG

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